It’s What Brings Us Together

United Bank is a major sponsor of West Virginia University and for the past several years now, we’ve created a United Bank commercial to generate excitement in regard to WVU basketball.

We’ve created a number of these spots and had some creative struggles with this one in particular. It seamed as if we’d covered just about all the topics one could bring up in regard to the increasingly popular sport at WVU.

We had several brainstorming meetings… Trying to come up with something different, consistent with the United Bank message, and consistent with the previously produced spots. Nothing great was coming to mind. Then, one of our team members pointed out that the shape of the key on the basketball court matched the shape of the U in United Bank.

That revelation stirred the creative pot and ideas abounded. Introducing some popular players from a very successful (Final Four appearance) previous season, such as Da’Sean Butler and Devin Ebanks, we produced a spot complete with 3D graphics and special effects.

The visuals convey the idea that United Bank is mostly certainly united with the Mountaineers.