Fairmont State U

Fairmont State University and Pierpont Community & Technical College share a 120-acre main campus in Fairmont, West Virginia. Partnership provides students with the opportunity to find their future from more than 145 skill sets, certificates, associate degrees, bachelor’s degrees and graduate programs. FSU features a branch campus in Clarksburg, at the Gaston Caperton Center. Through Off-Campus Programs, Pierpont offers a variety of courses at more than 15 sites in North Central West Virginia. Fairmont values scholarship, opportunity, achievement and responsibility.

This corporate video was filmed over several days on the FSU campus in Fairmont, WV. FSU faculty, staff, and students volunteered their time to assist in making this video production a success. With this kind of corporate video, collaboration between producer and client becomes very important. In this case, the entire process was smooth and the end result speaks for itself.

Fairmont State University was recently known as Fairmont State College. Along with the transition from college to university comes the need to establish an identity and clearly communicate the message of the new institution.

Fairmont State University wanted to reinvent itself and convey to the prospective students in West Virginia and surrounding states that FSU is an excellent option for achieving a high quality education at an affordable price.

We interviewed alumni, faculty, staff, and students to capture the story and then filmed many of the new and improved facilities on campus. The overall strategy with this corporate video was to create something that could be used in media outlets, such as the Internet, and provide FSU with a tool for telling this story in a way no presentation, class, or lecture ever could. We also produced a series of television commercials to complement the video.